Hello!
They call me Jeff Trish
Senior Web
Visual Designer
Most designers hand off to a developer.
Most developers hand off to a 3D artist.
I don't hand off.
ConcertVDC
B2B SaaS website rebuild with Contentful CMS integration, accessibility improvements, SEO cleanup, and training content support.
AI-Assisted Design & Production Workflow
Process case study showing how I use AI to support research, content structure, visual production, front-end implementation, QA, and documentation across web and multimedia projects.
GeaCom
Healthcare technology website redesign focused on product storytelling, trust, and clear user pathways.
Golf SIM Solutions
Brand identity and responsive marketing website for a golf simulator business, built to establish credibility and drive inquiries with SEO.
Center for Alternative Medicine
Website and content refresh for a local wellness practice, improving service clarity, SEO structure, and user trust.
Pamela Sukhum Virtual Gallery
Immersive 360° virtual gallery experience built to bring a fine artist’s physical exhibition into an accessible online format.
CONCERT
B2B SaaS marketing platform
Type
B2B Website · CMS · Accessibility
Duration
7 Weeks (Initial launch)
Role
UX/UI Design
Front-End
Architecture
CMS Implementation
SEO, Performance & Accessibility
Training & Onboarding Video System
Client
ConcertVDC, Inc.
End-to-end design and development of a scalable,
ADA-compliant website in 7 weeks.
Built a custom marketing platform with a headless CMS, enabling the CONCERT team to
manage content independently while improving accessibility, performance, and search
visibility. Enabled independent content publishing, structured onboarding, and
long-term scalability without developer dependency.
The challenge
CONCERT needed a scalable marketing site their team could update without developer dependency, while meeting ADA compliance standards, supporting long-form content, and performing reliably in search.
My solution
Built a custom marketing platform using HTML, CSS, and JavaScript with a headless Contentful CMS, enabling flexible content management and long-term scalability.
- ⦿ Migrated 160+ blog posts into a structured CMS using a Python-assisted workflow.
- ⦿ Achieved passing ADA/WCAG accessibility scores across all core pages.
- ⦿ Conducted full SEO audit using Screaming Frog and Google Search Console.
- ⦿ Identified and resolved canonical and indexing issues across 150+ posts.
Designed and produced a scalable training video system to support onboarding and platform education.
- ⦿ Created 7 structured training videos using a hybrid workflow (screen capture, composited UI states, and scripted narration).
- ⦿ Rebuilt UI interactions in post to ensure clarity and remove distracting cursor behavior.
- ⦿ Developed a repeatable video framework for consistent future content production.
- ⦿ Delivered polished, controlled instructional content aligned with the product experience.
Client's feedback
AI-Assisted Design & Production Workflow
Process · Production · Research · QA
Type
Process Case Study
AI-Assisted Workflow
Duration
Ongoing workflow
Role
Design Direction
Prompt
Development
AI-Assisted Production
Front-End Review & QA
Content
Strategy
Tools
ChatGPT
Claude
VS Code
Agent
Photoshop • Firefly
Illustrator •
Firefly
Runway
Ideogram
DeepImage
AI is part of my daily production workflow. I use it as a
research, writing, coding, QA, and production assistant to increase speed and
consistency across web and multimedia projects.
The goal is not to replace design judgment. The goal is to reduce friction, improve
output quality, and help one designer produce at a higher level across strategy,
visuals, content, and implementation.
The challenge
Modern digital projects require content strategy, visual design, front-end implementation, image production, SEO, accessibility, QA, and client communication. For a solo designer or small team, the challenge is moving quickly without letting clarity, quality, or consistency drop.
My solution
Built AI into the production workflow as a practical assistant for research, content, visuals, implementation, and QA.
- ⦿ Used AI to compare terminology, clarify product positioning, organize messaging, and identify likely user questions before designing page structure.
- ⦿ Used AI to simplify complex language, draft content options, polish SEO copy, tighten case study writing, and improve client-facing explanations.
- ⦿ Used AI-assisted image workflows to explore concepts, replace low-quality source imagery, support Photoshop cleanup, and create more polished visual directions.
- ⦿ Used AI inside VS Code to review HTML, CSS, JavaScript, accessibility patterns, CMS integration, and responsive behavior.
- ⦿ Used AI to create QA checklists, review alt text, test assumptions, and catch issues before handoff.
Workflow outcomes
AI does not replace the design process. It strengthens it by helping me move faster through research, drafting, testing, and iteration. Final decisions still come from design judgment, user needs, brand context, and production experience.
- ⦿ Faster content exploration and clearer client communication.
- ⦿ More polished image production and visual concepting.
- ⦿ Stronger SEO, metadata, accessibility, and QA review habits.
- ⦿ More consistent documentation and faster front-end troubleshooting.
- ⦿ Higher output from a focused solo designer workflow.
GeaCom
Healthcare Technology Website
Type
Healthcare Website · UI System · Visual Refresh
Duration
In progress
Role
Web Design
UI
Direction
Visual Refresh
Image Recreation
Responsive Build
Proactive website redesign for a healthcare technology company focused on improving product clarity, visual trust, and user pathways. Built a refreshed digital presence for GeaCom, including homepage, product, news, highlights, company, and contact pages. The work began as a Figma concept and evolved into a live test site using a template-based build to move quickly while creating a more polished, structured, and scalable foundation for the brand.
The challenge
GeaCom’s existing website needed a clearer, more modern presentation for its healthcare communication technology. The challenge was to make the product story easier to understand, improve the visual credibility of the site, and create a structure that could support company information, product education, news, highlights, and future content growth.
My solution
Created a refreshed website direction focused on clarity, trust, and practical implementation.
- ⦿ Designed initial Figma concepts to explore visual direction, layout structure, and interaction ideas.
- ⦿ Created a sticker sheet with typography, color, logo usage, navigation samples, and reusable visual elements.
- ⦿ Built a working test site with homepage, product, news, highlights, company, and contact pages.
- ⦿ Reworked page sections to make product benefits, company values, and supporting content easier to scan.
- ⦿ Recreated low-resolution legacy visuals to better match the quality of the refreshed website.
- ⦿ Planned subtle microinteractions for hover states, section transitions, carousel behavior, and content reveals.
Key Takeaways
Healthcare technology websites need to feel credible quickly while making complex tools approachable for different audiences.
- ⦿ A clearer page structure helped the company story and product offering feel easier to understand.
- ⦿ Reusable page sections created a more consistent foundation across the site.
- ⦿ Refined visuals helped move the brand away from a dated presentation and toward a more current healthcare technology feel.
- ⦿ The working test site gave stakeholders something concrete to review, discuss, and build from.
Golf SIM Solutions
Brand & Marketing Website
Type
Brand Identity · Web Design · Front-End Build
Duration
6 Weeks (Initial launch)
Role
UX/UI Design
Front-End
Development
Brand Identity
Client
Golf SIM Solutions
End-to-end branding, design, and development of a
marketing website for a golf simulator business.
Created the full brand identity and designed and built a responsive marketing
website
to establish credibility, communicate services clearly, and drive customer
inquiries.
The challenge
Golf SIM Solutions had no existing brand or online presence. The business needed a clear identity and a professional website to communicate its services, build trust, and attract customers in a niche, competitive market.
My solution
Developed a complete brand and digital experience from the ground up, focused on clarity, credibility, and visual impact.
Brand & Identity.
- ⦿ Designed logo, visual direction, and foundational brand system.
- ⦿ Established typography, color palette, and overall tone.
Website Design & Development
- ⦿ Designed full site in Figma with responsive layouts across breakpoints.
- ⦿ Built a clean, high-impact marketing site using a structured template foundation
- ⦿ Created clear calls-to-action to support lead generation.
- ⦿ Implemented parallax effects to enhance depth and visual engagement.
- ⦿ Created clear content hierarchy and calls-to-action to support lead generation.
Client's feedback
Center for Alternative Medicine
Wellness Website Refresh
Type
Website Refresh · SEO · Content Strategy
Duration
Ongoing
Role
Web Design
Content
Structure
SEO Cleanup
Visual Refresh
Front-End Updates
Client
Center for Alternative Medicine
Website and content refresh for a local wellness practice focused on improving clarity, credibility, and search visibility. Updated the site structure, page copy, metadata, and visual presentation to better communicate services, reduce confusion, and support local search performance. After the SEO and copy updates, the site generated 76 clicks and 1.76K impressions in Google Search Console during the measured period, with an average position of 16.1.
The challenge
The existing website had useful information, but the content needed to be clarified, reorganized, and made more search-friendly. The challenge was to improve the site’s credibility and local visibility while making sure service descriptions, page structure, and wording stayed accurate and appropriate for the practice.
My solution
Refined the website experience around clearer service communication, stronger local SEO, and a more trustworthy presentation.
- ⦿ Reworked page copy to make services easier to understand without overcomplicating the language.
- ⦿ Improved title tags, meta descriptions, headings, and page structure to support local search visibility.
- ⦿ Used Google Search Console data and local keyword patterns to refine page copy, headings, and metadata.
- ⦿ Cleaned up wording across the site to better match the practice’s services and avoid misleading claims.
- ⦿ Updated visual content and page sections to create a more polished, credible visitor experience.
Project Focus
A local wellness website needs to feel credible quickly while helping visitors understand what services are offered and how to take the next step.
- ⦿ SEO and copy updates helped generate 76 clicks and 1.76K impressions during the measured period.
- ⦿ Clearer headings and service descriptions helped reduce confusion for first-time visitors.
- ⦿ More careful wording helped keep the content professional, accurate, and appropriate for the practice.
- ⦿ The refreshed structure made the site easier to scan, navigate, and maintain.
Client's feedback
Pamela Sukhum
Virtual Gallery
Type
Product Design & Development
Duration
3 Weeks (Initial launch)
Role
UX/UI Design
3D Environment
Design
Front-End Implementation
Client
Pamela Sukhum
(Infinite Vision
Art)
Design and development of an immersive virtual gallery experience to enable remote art viewing during COVID-19 closures.
The Beautiful Project
The Beautiful Project is a global, community-driven art
initiative focused on healing and connection through creative expression. Pamela
Sukhum’s work spans murals, workshops, and collaborations across multiple countries,
bringing communities together through shared artistic experiences.
With
physical galleries closed during the pandemic, this body of work needed a way to be
experienced beyond a single location.This work became the foundation for translating
a physical gallery experience into a digital environment.
Key Technical Decision
Initially developed using Unreal Engine HTML5 for a fully immersive experience, the project was later transitioned to Marzipano to improve performance, reduce load times, and ensure accessibility across devices.
- ⦿ Reduced overhead for web delivery.
- ⦿ Improved mobile compatibility.
- ⦿ Enabled a lightweight, browser-based experience without sacrificing immersion.
Meet The Client
Built by me
My design philosophy is rooted in curiosity, clarity, and craft.
A Senior Web & Visual Designer with over a decade of experience across websites, UI systems, brand visuals, accessibility, SEO, and front-end implementation. I create polished, responsive digital experiences that are clear, scalable, and performance-aware. My background in digital design and visualization gives me a precise, systems-minded approach to complex web and UI work.
54+
Happy clients
10+
Years of experience
283+
Projects done
My creative stack
Figma
Photoshop
Illustrator
After Effects
Premiere Pro
3DS Max
VRay
HTML5
CSS3
JavaScript
One person.
Four disciplines.
Design &
Brand Systems
Visual design and brand systems tailored to your business or personal brand. I work across logo design, typography, ADA compliance, color systems, print, and graphic design to create brands that feel cohesive, whether they live on a screen, a page, or anywhere in between.
UX/UI &
Web Dev
I research, design, and build it. From wireframes and prototypes to custom HTML/CSS/JS. No WordPress, just clean code with a CMS so your team can update content without touching a line of code. Every project is designed for ADA clarity, built for performance, and SEO optimized.
CGI &
3D Illustrations
Photo-realistic 3D imagery created in 3DS Max. From product visualization to immersive environments, I bring concepts to life before a single thing gets built or brought to market.
Video &
Motion Design
From training content to brand storytelling, I plan, produce, and edit video built around a clear purpose. Recently completed a series of six training videos for ConcertVDC.
Blending visuals,
structure,
and
storytelling
Design isn't just what it looks like: it's how it functions, feels, and communicates.
CanyonVista ┃ Multifamily Website Template UX/UI Design · Front-End Design · Design System
Designed in Figma a scalable multifamily website template focused on leasing, clarity, and responsive performance.
HALEN ┃ USB Business Card & Brand System Brand Identity · Product Design · Packaging
Designed a branded USB business card system combining identity, packaging, and physical product design into a cohesive, high-impact presentation.
Pamela Sukhum | Virtual Gallery 3D Environment · Web Development · Virtual Reality
An immersive browser-based virtual gallery built to bring the artist's work to collectors worldwide.
Vesta Residences UX/UI Design · Template Design · Design System
Designed a luxury multifamily website concept in Figma for Resite that later became the company’s top-selling template.
GeaCom, inc. Web Design · UI Mockup · Design System
Homepage redesign concept exploring brand refinement, clearer hierarchy, and stronger visual consistency.
Beacon Property Management Company UX/UI Design · Design System · Developer Handoff
Corporate website designed in Figma for a Resite client, with component behavior, button states, and interaction notes documented for development.
ConcertVDC Web Design · UX Planning · Stakeholder Alignment
Design planning Miro board created to map multiple website explorations, organize feedback, and separate deprecated directions from active work.
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Let’s start the conversation.
Whether you're ready to kick
off a
project, have a question, or want to explore what we could build together, I'd love to hear
from
you.
If you'd like to see my resume, just mention it in your message and I’ll send it over
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